Covalent offer more than 30 product lines sourced from across the world ranging from plastics, ink, paints, cosmetics, upstream polymerization, adhesive and sealants industries across western India.
At Paint India, Mumbai 2016, we crafted an 11m x 8 m. The theme was based and inspired from the brand identity of the company. It was strategically designed to facilitate easy movement for visitors. Huge frontlit and backlit posters depicting information with regard to the company and their work were put up all throughout.
Branding was one aspect which was taken good care of and DAWN was aptly highlighted due to Covalent being its sister concern. The utilisation of light cylinders was optimally done by using graphics over the orange and white lamp panels. Fiber lamps and glossy laminates were also used and it complemented the grid design, which was inspired by the logo of the company. It served the purpose of lighting up the stall as well as displaying information, leading to noticeable branding!