IDEE Eyewear is a symbol of social acceptance while retaining sheen of individualism. Founded by Ronak Optik India Pvt. Ltd. in 1995, IDEE Eyewear soon became the epicentre of chic-elegance. Marketing high quality eyewear, these iconic products are setting standards in eyewear– reaching out to customers across geographies.
We created a retail merchandising unit for Ronak Optik India Pvt. Ltd. in New Delhi in 2016, which encompassed 4 brands namely Police, IDEE, Image and Guess. It was well finished product display with numerous glass shelves and handy storage drawers that were crafted based on client requirement. Optimum space utilisation was done with due importance given to branding, whereby the logos were backlit. The visibility of the products was ensured and it reflected an elegant look and feel.