Ipca is a fully-integrated Indian Pharmaceutical Company, manufacturing formulations and API's for various therapeutic segments. At CPhI Worldwide, Madrid 2015, we crafted a 14.5m x 10m. open and spacious stall for Ipca.
A theme based, absolutely well- lit shiny glass stall was erected, complemented by an uncluttered sitting arrangements, giving it a lounge feeling and an easy headway surrounded by a poised ambience. The colours used were blue and predominantly white, to maintain an elegant look and feel.
The stall was adorned by placing 4 butterfly wing shaped huge discs measuring 3m x 3.5m. meters each, at the top of the stall. Around 450 acrylic butterflies, clustered together were hung on these discs giving the stall an incredibly ornamental effect. These butterflies glowed due to the suitable lighting given to it and complementing the colour schemes used throughout the stall.
Two vertical video walls were placed which constantly displayed text and these were timed accurately to create an impeccable visual effect, with textual content and infographics sliding from one screen to another in a smooth transition.
The stall had a subtle appearance with an unknowing panache brought to it by the organised and dedicated efforts of our team at Black Pepper.