Ipca is a fully-integrated Indian Pharmaceutical Company, manufacturing formulations and API's for various therapeutic segments. At Iracon, Chennai 2015, we crafted a 12 x 4sqm. open and spacious stall for Ipca.
A white wall set up was used and it reflected absolute eloquence. The idea was to make the stand as appealing and inviting to as many customers as possible. The flooring was wooden and well-lit, textured pre-laminated boards were used to display exhaustive information. The significantly impressive glow logo was placed in the centre, which grabbed eyeballs of visitors and passersby. The sitting arrangement was quite elegant and uncluttered.
Overall, the stall was a 'whole' as per the need and requirement that the client had expected from Black Pepper.