Macleods is a vertically integrated global pharmaceutical company, with experience spanning over two decades and has emerged as a force to reckon with in global pharmaceutical market.
At CPhI India, Mumbai 2015, a stall was designed and erected for Macleods measuring 13 x 6sqm. adorned with stylish lamps on the top to complement the abstract design cut-outs placed on a back painted glass to beautify the walls at two ends. A life-size logo of the company was placed on the fascia which enhanced the graphically represented stall, of tech-savvy backlit posters creating a credible impact on the passersby.
The stall reflected the colours red and white all through, as inspired from the brand identity of Macleods and rightly complementing it was the furniture. Overall, the stall was a 'whole' as per the need and requirement that the client had expected from Black Pepper.