Macleods is a vertically integrated global pharmaceutical company, with experience spanning over two decades and has emerged as a force to reckon with in global pharmaceutical market.
For Macleods we created a stall at CPhI Worldwide, Madrid 2015, measuring 7m x 6.5m. It was a strategically designed stall with spacious arrangements for a pantry, a lounge and a bar counter. To make it more persuasive, front lit posters were made use of and the exterior of the stall was adorned with backlit posters.
The ceiling was crafted in a square shape complemented by 3D lit logos and had a fabric hanging from the top with the tagline printed upon it. The colour scheme was red and white which represented their brand colours as intended for heavy branding. The stall was spacious, with a simple and subtle design and it completely stood out from the rest.