Nectar Lifesciences Ltd. (NLL) is a knowledge driven organization which constitutes a vital part of fast growing Indian Pharmaceutical Industry. NLL has today emerged among top 25 fore runners of the Indian Pharmaceutical industry.
At CPhI India, Mumbai 2015, we crafted a 20m x 6m. theme based stall, inspired from the brand identity of the company. It was strategically designed to give the look and feel of an open stall, yet enclosed from all sides. The stall was adorned with wooden pre-laminated boards measuring 8 x 4, placed on glass walls. The infographics that were highlighted through the pre-laminated boards depicted significant information regarding the company.
Branding was one aspect which was taken good care of and the utilization of lamps was optimally done by using graphics over the orange and white lamp panels. It served the purpose of lighting up the stall as well as displaying information, leading to noticeable branding! It was a simple and subtle design, yet managed to grab eyeballs.