TAPI (Teva Active Pharmaceutical Ingredient) is the leading international supplier of active pharmaceutical ingredients (APIs) with the industry's broadest portfolio of over 300 API Products. At the CPhI Expo, Mumbai 2014, we created a 27sqm. stand for Teva.
The design was simple; we incorporated two meeting rooms on either sides of the stand for effective business communication. Teva is recognised in the industry by the sign '&' which means Tapi connects with its customers. This element was used in the graphics and at once gained the attention of prospects.
Subtle colours were used in the stand, creating a very comfortable ambience for all. The design was up to the expectation and the execution was indeed remarkable, making it a great show for our client Teva.