TAPI (Teva Active Pharmaceutical Ingredient) is the leading international supplier of active pharmaceutical ingredients (APIs) with the industry's broadest portfolio of over 300 API Products. At the CPhI India, Mumbai 2015, we created a 3 x 9sqm. stand for Teva.
The design was simple and subtle and absolutely as per the brand guidelines of the company. Teva is recognized in the industry by the sign '&' which means TAPI connects with its customers. This element was used in the highly visible graphics and it successfully managed to grab the attention of passersby, visitors and prospective clients.
Subtle colours as in sync with their brand guidelines were evidently reflected and created a comforting ambience for all. The execution was up to the expectation and the finishing was indeed noteworthy, making it a great show!