TAPI (Teva Active Pharmaceutical Ingredient) is the leading international supplier of active pharmaceutical ingredients (APIs) with the industry's broadest portfolio of over 300 API Products. At the CPhI India, Mumbai 2016, we created a stand measuring 3m x 9m for Teva.
The design was simple and subtle and absolutely as per the brand guidelines of the company. Their major highlight this time was to focus on customer experience, which was evidently depicted via substantially visible graphics. Circular acrylic structures were hung from the ceiling that had one sign each to represent customer experience. This approach was successfully used to grab the attention of passersby, visitors and prospects.
Subtle colours as in sync with their brand guidelines were evidently reflected and created a comforting ambience for all. The stall encompassed a meeting room and open discussions rightly complemented by a warm reception desk. The execution was up to the expectation and the finishing was indeed noteworthy, making it a great show!