Torrent Pharma, the flagship company of Torrent Group, is ranked amongst the top pharma companies of India. It is a dominant player in the therapeutic areas of cardiovascular and central nervous system. At CPhI Worldwide, Paris 2014, we crafted a 13.5m x 10m. stall for Torrent.
We focused on creating strong brand awareness by sealing the company image in every prospects mind. We put up a very eye-catchy 2.5m. backlit logo floating on the ceiling. Clear and concise graphics were put in the stand. One section of the back wall was covered in brown laminate finish, upon which a visually striking graphic was placed with clear and luminous lighting to enhance every detail. This feature of the laminate finish was used for the meeting room and the reception. The meeting room was arranged to carry out important discussions. Additionally two exquisite lounges were arranged, accompanied by a meticulous, friendly bar.
Open space is very inviting. It makes visitors feel more serene and therefore we ensured we kept ample of space for attendees to move around with appropriate seating. The reception was huge and welcoming. The entire interior of the stand- the flooring, walls, furniture, and graphics made every person want to pay a visit.
It was quite a great show in Paris, making our client content to the fullest!