CIFA, manufacturers of engineering machines have already marked their presence worldwide.
CIFA's ranges of products are hefty and expansive, requiring a lot of open space for their display. The 4 pillars of the stall were made 8m long depicting its phase of growth. The bright orange logo was engrossed on the pillar which made the Brand a stand out element.
The event was organized during broad day light, so the challenge was to create a closed office like environment with quick access to information. This required an enclosed meeting room next to their product display. The office ceiling was built with Armstrong material to control office temperature from the heat outside.
The office contained a lounge area with a plasma screen which displayed CIFA products and everything the Clients needed to know about the company.
The overall approach of using white and orange in a balanced composition gave the whole concept a subtle but strong viewership, making it stand out from the rest.
