The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions.
At HPCI– Mumbai 2012, we designed and executed for DOW an all sided open, boat shaped stall, measuring 7m x 8m. The structure was made of arc-like overlapping pelmets for the purposes of design, blended well with 3D backlit logos, enhancing the look and feel of the stall as well as the visibility of the stall from a distance. The product display was beautifully adorned with a fine combination of both glow and diffused lighting.
The strategically set up stall contained 1 pantry, 1 lounge, 1 meeting room, 2 open sittings, 1 reception desk, a plasma for visual presentation and a brochure stand – together facilitating the purpose of extensive branding. The backlit posters were all put up aptly to create the suitable impact on the passersby as well as the visitors.
