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Ipca, CPhI, Tokyo, Japan, 2012
Ipca, CPhI, Tokyo, Japan, 2012
Ipca, CPhI, Tokyo, Japan, 2012

Ipca is a fully-integrated Indian Pharmaceutical Company, manufacturing formulations and APIs for various therapeutic segments. Ipca is a therapy leader in India for anti-malarials with a market-share of over 34% with a fast expanding presence in the international market as well. Their international client roster includes global pharmaceutical giants like AstraZeneca, GlaxoSmithKline, Merck, Roche and Sanofi Aventis; most of whom we have been partnering over the years.

For CPhI Japan – Tokyo 2012, we crafted for Ipca a 4m x 6m. stall with a huge 3D logo placed right on a wooden textured wallpaper, with a high visibility rightly complemented by the information displayed about the company’s products and the likes. The ceiling of the stall was made of cloth and was butterfly shaped, to reflect the brand identity of Ipca in form of its colours – blue & white and the logo respectively; enhancing the look and adorning the minimalism of the stall.

The aesthetically designed stall was absolutely well-lit and an added appeal was noted owing to the amalgamation of various elements depicted in the form of plants, continued as acrylic cutouts depicting names of their formulations on it; on both sides. The simple yet subtle stall contained a reception and 2 open sittings for discussions.