Ipca is a fully-integrated Indian Pharmaceutical Company, manufacturing formulations and API's for various therapeutic segments. For the CPhI Worldwide 2013 at Frankfurt, we crafted another successful masterpiece for Ipca.
The stall had elements which were unique and aesthetically appealing. The Ipca corporate colours, blue and white were dominantly used in a fluid theme. Simple use of a rhombus pattern on the walls gave them a rich and plush look. The bar was equipped with a customized, creative menu card ideated by our in-house Creative Team. Popular drinks and Ipca pharmaceutical product names were fused to create a unique drinks list like no other.
Our Business division - WITS Interactive designed and personalised many elements for this stall. A special photo booth was created for visitors to get their pictures clicked with the back wall custom designed by the WITS Interactive Team. A creative customized API map was also designed for this Expo.
Through our technological integration using a central server, pictures clicked of the Visitors in our photo booth would get displayed on a massive 20 x 8sqft. Video Wall. The Video Wall took the centre lead in our design, leaving the Visitors awestruck and bemused to have their faces on the wall. Further a 5' x 7' print of the same picture would be placed in classy Ipca placards designed by WITS Interactive and given away to the Visitor as a memento.
The entire branding solution conceptualized was completely equipped with Ipca customized add-ons to create and deliver a composite Brand synergy at the Expo. We ensured Ipca the centre stage at the Frankfurt CPhI and we'd love to do it all over again!