Ipca is a fully-integrated Indian Pharmaceutical Company, manufacturing formulations and API's for various therapeutic segments. At the CPhI Worldwide, Paris 2014, we crafted a 14.5m x 10m. stall for Ipca. The objective and theme was set sharp, focused and clear - to showcase, 'Ipca is close to nature'.
As per the theme- 'Ipca is close to nature', we put up circular wooden logs - a mix of Oak, Birch & Mahogany, which were carefully coated with clear lacquer. The logs were in different sizes, which varied from 20cm to 35cm and depths varied in 20cm, 40cm, 60cm and 80cm. More than 1600 pieces were arranged in an asymmetrical manner ensuring minimal void space, beautifying the back wall. Accompanying this was a 7.5m. Ipca logo put up carved from wood protruding outwards, adjacent to which a wide video wall was placed having the corporate presentation run.
The colour dominating the stall was mainly brown with plush white seating and deluxe brown wooden flooring. Soft lighting was used in the stand carefully highlighting every feature. The reception was also made to look appealing and at once gained attention of passerby's. The bar was exclusively designed with an enticing graphical design that synced well with the theme along with a bar menu which was also very artfully designed. Further to complement this, personalised coasters were well connected with the wooden theme enhanced with graphics from the 'Ipca garden of life'.
Once again, we delivered excellence! It was indeed a great show for Ipca at the CPhI Worldwide 2014!