Posco is one of the most competitive steel companies in the world, producing a wide range of products across the countries of the world. We fabricated a remarkable stall for Posco at Elecrama Expo in Bangalore 2013.
In a 10m x 4m. stall, we ensured use of all elements in a manner which defined the company. The concept revolved around the company logo, which is simple yet classy. A lot of importance was given to the fascia, which was beautifully crafted like no other. Radium strips were used to highlight and enhance the look of the stall. Acrylic cut-out sheets were an addition to enhance the look, which made it more vivacious. Acrylic sheets were used to light up the stall, making it bright and beautiful. The flooring was divided into two parts, to suit the decor. Posco’s mascot was placed, which is an important aspect of their brand identity, was designed by WITS Interactive.
A highlight of the stall was an eco-friendly lounge, with comfortable seating and appropriate branding was created to suit the ambience. Three separate product displays were made for the three distinct departments, with a lot of detailing. Further, the products were placed within glass casings to protect them from being touched or damaged. The meeting rooms were given a formal look with bright illumination. A corporate movie screening was done on a video wall to educate visitors about the company.
Our business division WITS Interactive designed graphics for the stall. The posters were designed following clear lines which included proper flow of information, creating the required visual impact. We executed the design well before time with every aspect attended to with utmost importance. Posco was one of the best executed stalls, which bought us tons of appreciation, even from the company’s corporate office abroad.